Why do I see no data in the search volume column for some keywords?

When using Keyword Tool, you may encounter instances where no data is available for a specific keyword. This can occur for several reasons:

• The Keyword Tool was unable to retrieve search volume data for the keyword.

• The monthly search volume for the keyword is too low, specifically less than 10 searches per month.

• No data is often shown for keywords related to prohibited and restricted topics. Google does not disclose the search volume for keywords or phrases that contain restricted keywords. Examples of such topics include cannabis, vaping, weapons, pornography etc.

For a comprehensive understanding of what constitutes prohibited and restricted content, it is advisable to review the Google Ads policies. This resource provides a complete list of topics that may affect keyword data availability.